Having an effective lead magnet is the ‘secret sauce’ of a good sales funnel. In this Q&A style episode, Sam shares in the ins and outs on what makes a lead magnet that converts.


  • What is a lead magnet? 2.38 – 4.08
  • Understanding the different type of lead magnets 4.09 – 5.13
  • Critical data to obtain as part of a lead magnet 5.14 – 6.33
  • Why you need a lead magnet as part of your sales funnel 6.34 – 7.34
  • Choosing the right type of lead magnet for your clients 7.35 – end