As a Celebrity and multi-award-winning Financial Adviser, Sam was the Founder of Henderson Maxwell Accounting and Financial Planning back in 2004. He has bought and sold a number of 6, 7 & 8-figure businesses (including Henderson Maxwell) and managed hundreds of millions of dollars for his loyal clients.

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Sam was the host of Sky News Business Your Money Your Call for 7 years, was the go-to money guy on The Project, A Current Affair and more occasionally the Today Show. He had popular columns in Money Magazine and The Australian Financial Review. He also wrote three books including the best-selling The One Page Financial Plan.

In April 2018, Sam was called as a key witness to the highly-publicised Royal Commission into Financial Services in Australia (a little like a Senate Hearing in the US) following a number of administrative errors by he and his staff. Sam was banned for three years from practicing as a financial adviser. The subsequent two years were an awakening and one heck of a journey!

Today Sam describes the Royal Commission as a ‘gift’ and the subsequent media storm as “happening for him and not to him” drawing upon his deep philosophy of helping people and contributing back to the community whilst also taking ownership and responsibility for his shortcomings.

Sam was the guy others copied. His website was often used as a winning example of digital marketing via website design principles, email list building, lead magnets, online courses, content production and social media adoption for traffic and conversion. It’s these and business management skills he brings to the next stage of his career with Launch Grow and Scale Your Business.

Sam is a single father of two, and his kids have always been his number 1 priority keeping him well balanced and facing true north. Sam has a Degree in Accounting and Financial Planning, Advanced Diploma of Financial Planning and he studied Marketing management.

Sam lives on Sydney’s Northern Beaches and often travels to the USA for education, conferences and networking events such as Genius Network, Traffic & Conversion Conference, Social Media Marketing World and FinCon. Sam enjoys surfing, skiing, swimming, Crossfit and reading.

Sam is active with a number of charities from an orphanage in Bali, feeding the homeless and supporting women moving forward through domestic violence.

Sam now owns samhendo.com specialising in business coaching and mentorship, and hosts Launch Grow and Scale Your Business Podcast.